Affordable REAL Quality

Individual Stylish Design

Everybody knows that we judge a person by his manner of standing, walking, moving, expressing himself, etc. We do not always consciously judge, but there is always a feeling of sympathy or antipathy created by these impressions” – “The Science of Living” by Alfred Adler

The outfit is a non-verbal expression of a person’s style of living which is often compared to his “social skin”. Canadian scientist Marshall McLuhan said, that clothes are “our extended skin”. Consequently, when creating a fashion outfit, we always pay attention to individuality, style and joyfulness. Everyone feels a great satisfaction in being unique. The word “fashion” comes from the Latin word “modus”, which means “moderation”, “rule”, “shape”. Therefore the core values of fashion being: modernness, expression.

The influence on fashion in the 21st century is defined by today’s relative social equality. There exists very few boundaries between status, age, gender or style. Boundaries between casual and business dress style has almost disappeared, as is between the morning and evening dress codes. Clearly defined dress styles from the past decade are nowadays mixed up and interwoven in today’s, “borrowing” various details from each other. The variety of the styles have now became infinite and giving room today for a personal and individual style. In other words, nowadays with no particular style, can any style become fashionable. That tendency in modern fashion strongly correlates with Alfred Adler’s understanding of each humans individual style of living and this uniqueness will be expressed through the personal outfit style of each human being.

High Quality Combined Fabrics

Woollen garments maintain the body’s temperature by ensuring proper ventilation, eliminating sweating. Wool fibre has been used in the manufacturing of clothing for over 10 000 years. Up to this day there is no fibre that can replicate the qualities of wool. Since wool is collected from animals and its qualities change depending on the environmental circumstances, it is regarded as a “living” fibre.

Wool possesses excellent absorption abilities: if the relative humidity is 100%, the wool can absorb up to 40% of it without getting damp. Absorbing the humidity triggers many chemical reactions in the fibre, emitting energy in the form of heat, which keeps the wool warm. This gives the body time to readjust to humidity-based temperature fluctuations. The humidity evaporates from the fibre at a relatively slow rate. The upper layer of the wool, consists of tiny micro-pores, allowing air circulation, making the fabric breathable. The pores are so minuscule that water, in form of drops, cannot penetrate the fabric. Due to this quality the woollen garments are to a certain degree water-resistant.

Woollen clothes do not carry the scent of sweat. An average person produces sweat gradually throughout the day, as a result one can often feel drenched in sweat when the clothing is air-tight or absorbs humidity faster than it vaporizes it. Woollen fabric is breathable and allows the body moisture to evaporate constantly, gradually sending it out through the upper layers of the fibre. Due to the antibacterial qualities of the wool, the sweat simply evaporates before it starts emitting any unwanted odour. The human body monitors its temperature by activating the bloodstreams in the upper layers of the skin. The activation of this layer also increases  metabolism levels, providing sustained energy, stamina and significantly improves the mood.

The microfibres of the wool fibre are elastic, as a result, the woollen fabric ensures a snug fit. It also amplifies the heat generated by body warmth and moisture. Woollen garments are considered comfortable and are often found in many peoples favourite part of the wardrobe.

Woollen fibre is easy to maintain; chemical properties of wool react that the wool is easy to clean. Any unpleasant scent, including but not limited to sweat, can be eliminated by airing the woollen garment in a well ventilated area.

Cashmere fibre provides excellent natural fibre for manufacturing. Cashmere has many beneficial properties; it is lightweight, elastic, glossy and has excellent heat retaining properties. The wool is extracted from Kashmir goats, native to India, China, Tibet, Iraq, Iran, Mongolia, Afghanistan, Australia, Scotland and New Zealand. The much sought after material originates from the Kashmir goat‘s undercoat, which contrary to regular sheep, is extracted via combing – as opposed to regular sheathing. This process takes place once a year during the spring period. As mentioned earlier, cashmere fabrics have a specific qualities; being both glossy, soft but also  durable and comfortable as other thin woollen fabrics and does not cause any allergic reactions. However, manufacture of even a single  coat requires 1.5 to 1.8 kilograms of cashmere fabric, and one Kashmir goat only yields 100 – 200 grams of wool fibre, thus an average of 15 animals is required. As a result, the garments made out of 100% cashmere are very expensive. Mixing cashmere with regular sheep wool vastly improves its durability.

Professionally Cut and Sewed

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                                                                                                                                                                                              Time & Attention to Details

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